SecondMoonshot

I thought I would discuss a little about my brand philosophy and some product examples and rationale that support the brand. When I started this, and I mean really started it vs. just selling my comic collection and McD Happy Meal toys in the attic, I put some thought into what was important to me to make it worthwhile. It really wasn’t about the money, but not lying that it wasn’t a component, but the money without some other form of ‘do the right thing’ mentality puts me back into the same state which pushed me into this to begin with. So I felt there should be no (or little) compromises on a few key core value statements: * If I am not happy, I will stop this. Non-negotiable. * I don’t want someone to pay for something they don’t want.  Non-negotiable. If someone doesn’t want what I sold them, then either I missed the boat or they did, but either way the right thing will always be to take it back and refund their money (all of it, including shipping and return postage if I want...

Let me give out some history of how all this [SecondMoonshot] started, a small family business created by me and my partner, Zabrina. To begin with, from the age of 13 I have never not had a job, whether it be mowing lawns, delivering newspapers, short stint doing Sunday night DJ at a local radio station (well sorta, more an operator of pre-recorded content), pizzerias (more than a few), office supply and furniture clerk/manager/delivery, Family Dollar as assistant manager (while the manager blew coke in the office), sold Apple Macintosh’s at the Charleston Naval Station PX, and on and on. Much of this was to work my way through college, at which I was not a great student. It only took me 9 years to get my degree (with a probation and a couple DUIs thrown in). Once I graduated with a BS Computer Science degree, I did what we did back in the day, printed out 200 resume’s and sent them to every IT company in South Carolina and landed a job in the Healthcare IT space in 1990. Fast forward...