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Showing posts with the label SecondMoonshot Branding

SecondMoonshot Logo v4.0

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Update 01/10/2022: Update 10/25/2021: The final logo. Got a T-Shirt made through Zazzle and it came out awesome. My daughter, Carrianne, helped clean it up with some professional graphic tools and some drawing skills (she works for Adobe). My first stab at coming up with a non-photo logo. I want a hand drawn look, but maybe better than mine as I have zero artistic skills. The idea was the 2 vertices rectangles loosely are Roman numeral II and the inverted moon, best I got and it’s simple. Open to better ideas, this is about all me, my finger, and my iPad could muster.  This is Zabrina’s version of the logo: Latest version: The latest branded shirts. Got one for the entire family. Thats a model in the pics as my belly wouldn’t fit in the frame. John

SecondMoonshot Brand, Examples (past and present) and Explanations

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I thought I would discuss a little about my brand philosophy and some product examples and rationale that support the brand. When I started this, and I mean really started it vs. just selling my comic collection and McD Happy Meal toys in the attic, I put some thought into what was important to me to make it worthwhile. It really wasn’t about the money, but not lying that it wasn’t a component, but the money without some other form of ‘do the right thing’ mentality puts me back into the same state which pushed me into this to begin with. So I felt there should be no (or little) compromises on a few key core value statements: * If I am not happy, I will stop this. Non-negotiable. * I don’t want someone to pay for something they don’t want.  Non-negotiable. If someone doesn’t want what I sold them, then either I missed the boat or they did, but either way the right thing will always be to take it back and refund their money (all of it, including shipping and return postage if I want it