Showing posts with the label SecondMoonshot Branding

SecondMoonshot Brand, Examples (past and present) and Explanations

I thought I would discuss a little about my brand philosophy and some product examples and rationale that support the brand. When I started this, and I mean really started it vs. just selling my comic collection and McD Happy Meal toys in the attic, I put some thought into what was important to me to make it worthwhile. It really wasn’t about the money, but not lying that it wasn’t a component, but the money without some other form of ‘do the right thing’ mentality puts me back into the same state which pushed me into this to begin with. So I felt there should be no (or little) compromises on a few key core value statements: * If I am not happy, I will stop this. Non-negotiable. * I don’t want someone to pay for something they don’t want.  Non-negotiable. If someone doesn’t want what I sold them, then either I missed the boat or they did, but either way the right thing will always be to take it back and refund their money (all of it, including shipping and return postage if I want it